It takes an immense amount of creativity to create effective content on the app-be it through transitions, filters, makeup, effects, screenwriting, audiovisuals, and more. I strongly believe that TikTok creators, unlike those on Vine, are actual artists. Vine was far from able to fulfill such a purpose.Īnother one of my favorite aspects of TikTok is its ability to promote theatrical and audiovisual art-it allows artists of all genres and backgrounds to share their work and even potentially make a living out of it. From the Black Lives Matter movement to climate strikes, the “Me Too” movement, the LGBTQ+ rights movement, the #StopAsianHate movement, and more, the app has become an efficient way to call out inequalities, amplify movements, organize protests, and spread awareness about global issues. TikTok’s algorithm enables a huge number of views for political hashtags through its organic content promotion, so even the newest political movement can gain sufficient traction to trigger societal change. The app has become a space for people to share their ideas, engage in active global discussions on societal matters, promote their art, and interact with others who have the same interests in entertainment. From fandom skits to mini theater productions, science videos to activist discussions, digital artwork to travel blogs, TikTok has gained immense power as a platform. While Vine was used for purely comedic purposes, TikTok has grown into a multi-faceted source of entertainment, news, education, and art that brings users together in communities in which they interact with areas of common ground. This adapted feature only scratches the surface of why TikTok is better than Vine. It has allowed small businesses to take off and completely new content creators to gain large followings. In other words, as a content creator, you could have the smallest following in the app, but a single video can reach tens of thousands of screens with the right content and target audience. “For You” doesn’t necessarily display popular videos-rather, it shows you what you would be interested in. Here, the marketing gap created by Vine has been fulfilled by its more recent counterpart. The “For You” page, which conveniently is the first thing users see when they open the app, allows users to discover new content without needing to follow the creator.
While TikTok users can still follow creators and exclusively see their content, this feature is available on a separate tab. Additionally, TikTok’s algorithm is not creator-specific rather, its algorithm allows content from new creators to be presented continually. With its 15-60 second videos (the limit recently being pushed up to three minutes), users can create content more freely and benefit from immensely more creative freedom with the app’s plethora of tools, filters, effects, and sounds to generate videos. In other words, Vine supported users who didn’t need the added support, and by continually recycling content, it diluted videos created by small or new users. Unfortunately, Vine’s algorithm made this page a huge service flaw-it was infamous for promoting old content made by creators with already large followings, making it extremely difficult for small creators to expand their platforms. It was known for its “Explore” page, where users could discover new videos via either a “Popular Now” tab or an “On the Rise” category. However, like any major social media platform, Vine had its own set of flaws. in order to distract myself from the ever-growing pile of work I need to complete. To this day, I still find myself browsing through old content compiled in YouTube videos titled, “ vines that cure my depression,” “ vines that keep me alive,” etc. The bite-sized, six-second loop videos that its users created were an instant hit and gave rise to what can arguably be considered staples in our generation’s discography of internet memes-“ Look at all those chickens,” “why you always lyin’,” “I’m in me mums car,” “what are THOSE!” and so many more have quickly become integrated into my social circle’s vocabulary and inside jokes. In June 2012, an internet sensation and core component of Gen Z’s childhood was born: Vine.
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